Create Name Badges that Get Noticed – In a Good Way

Published: 05th January 2012
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At conferences and events, the name badge and lanyards order is often left to the last moment. The fact is that even when you are using online event registration, tickets do not sell out the day the conference is announced or that conference details can change from week to week depending on sponsors, venue details and speakers, can mean that conference organizers have to wait until numbers pick up before ordering the conference ID.

This can lead to the inevitable rush order and the potential for missed opportunities when it comes to getting the most out of conference supplies.

Name Badges help delegates be more visible and to network with the right people, so here are our top tips on how to get people talking and to help create a unique experience where name badges are kept as a memento instead of being thrown away right after the event.

Get creative with your name badge inserts

Everyone loves to see their name in lights, so why not spend a few extra cents to make your conference ID stand out? High quality professional print name badge inserts may not be within your marketing budget, but a colourful or unusual name badge can be a talking point.

If you want to get really creative and involve your audience you could ask delegates in advance to send you some fun details about themselves. A picture of a pet, a favourite quote or one question they would like to be asked. Providing a talking point can take the hard work out of introductions and start things off with a fun and relaxed atmosphere.

Remind delegates in the opening speech to check other name badges for hidden details, and you could create a talking point and buzz well before and long after the conference.

Use no twist badges & lanyards

There is nothing worse than forgetting the name of the person you have just met – especially at a Conference! If networking is a key part of the agenda, good quality lanyards and badge holders with inserts that are printed clearly with the name in large print are essential for at-a-glance name recall.

Badges can also turn around the wrong way as people move, so delegate names are not always facing forwards. Investing in good quality ‘no twist’ lanyards will help to keep your identification facing out so people can see it.

Supersize / Go large

Traditional conference badge holders are roughly the size of two credit cards laid next to each other by the long side. They hold the usual credentials with just enough room for a logo, but more often than not you have to be standing in front of the person wearing the name badge in order to see the details.

If you want to pack a little more punch to your credentials, larger badge holders are twice the size of a normal convention badge holder, and horizontal or vertical, there is more room to slot in extra paperwork. They are also made with thicker vinyl so are less likely to twist.

If you have a little extra budget, you can invest in premium neck wallets with zippers and as many extra pockets as you wish. Not only are they stylish and comfortable, extra pockets make sure that event visitors have enough room to carry all the promotional items they may pick up. They are also very useful outside of the event so often get used at home and at work, so if your logo is on it, you get extra visibility.

Lanyards are fashionable and functional!

Lanyards are fashionable and functional, so to encourage delegates to continue to wear your brand long after the event, create lanyards with a fashionable or funky design.

The easiest way to get full colour lanyards is to ask for photo-print or dye sublimation processing. This process enables you to print entire pictures of anything you like on to both sides of your lanyard and really can help you stand out from the crowd.

Clever use of attachments can also make sure your lanyards are used over and over again. Bulldog clips are easier to attach but are seldom used after an event as they are specific to the badge holder. Swivel hooks however can be used to attach keys and many other items, so if you can get through the additional work required to clip them on to the name badge holders, you may see your brand on the high street creating a fashion statement long after the event.

Use quality products

Event organizers spend a lot of time and money creating a great conference at a great venue, with the best speakers, but often try to cut corners at the end. Economy products or lanyards that twist, make people sweat, or break can often end up being the talking point you don’t want.

Remember that happy or unhappy, delegates talk, so make sure your event is remembered for all the right reasons.

Jim is the president of ePly, an event registration software that makes event registration software a breeze. For more information about online registration software please visit

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